Project Application Brand Identity

How did you hear about Rocketman Creative?
Purpose
This is your opportunity to tell us why you need a Brand Identity Design and what the project should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Organization Snapshot
Your Specialty
Because we specialize in working with a few different markets please select the description below that best fits your situation.
- I am a Small Business Owner
- I am a Food Truck Owner
- I am an Author
- I lead a Sports Association
- I work with a Nonprofit Organization
What is the name of your organization?
What does your organization do? What are the products and services you offer?
Who are the decision makers for this project?

What Are We Doing?
Brand Identity Elements
What brand identity elements are you looking to create? (please select all that apply)
- Logo
- Business cards
- Stationery
- Social media profiles
- Collateral: the one-sheet and slide decks
- Vehicle wrap
- Signage
- Apparel
What budget have you allocated for your the brand identity items you've selected above? Be honest and we will tell you what we can and can't do.
Share with us your main reasons for needing a new Brand Identity Design.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 organizational needs of your new Brand Identity Design?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Brand Identity Design Goal #1
Brand Identity Design Goal #2
Brand Identity Design Goal #3
Brand Identity Design Goal #4
Brand Identity Design Goal #5
Is there anything about your current Brand Identity Design that serves the organization well and if so, why? (If you don't have a current Brand Identity Design please enter "N/A".)

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have a defined Brand Identity? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other Brand Identities in particular that you like the design of? Why?
Timeframe
When do you need your new brand identity live?

Note: Brand Identity projects generally take 4-8 weeks from conception to launch.
Date Format: MM slash DD slash YYYY

What Does Success Look Like?
If we were to be celebrating a successful Brand Identity Design in 12 months time, what would that look like? Bolstered professional image? Increased public recognition? Improved awareness? Streamlined and consistent communication elements? Strengthened customer loyalty? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
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Purpose